Yuan, Haiwang and Rosemary L. Meszaros. "Information Innovations: From the Web to the Blog: A Case Study." Library Hi Tech News Number 7 (2006): 22-25.
Read via Emerald.
This short article reports on Western Kentucky University's launch of their institutional library blog. The article is basically a success story with some details and ideas to keep in mind for others attempting this. Some highlights from the article then:
- "First and foremost, the purpose of blogging and the targeted audience of a blog must be taken into account when planning for an institutional blog. A blog should not be set up just for the sake of blogging" (22).
- ". . . the UL Blog Task Force came up with the following 'acceptable use' of the blog: Bloggers are required to check facts, present balanced views, acknowledge and correct errors, and check spelling and grammar before actual posting" (23).
- "Good content, among everything, best promotes one's blog" (24).
- "The WKU Libraries has created a model, where a blog manager leads a group of sub-managers to oversee an institutional blog" (24).