"This can be understood in information literacy. These same gamers are often college students. They take the lesson from the game world and apply it to life. They will only seek information in a library when it is required of them and then only right when the information is needed. Any wonder we see students at the Reference Desk the same day the assignment is due?"
Like him, I am not quite sure how to teach information literacy concepts applying these principles yet, but I do believe that it can be done, and we probably should be exploiting it. Right now, just another thing for me to think about and explore. If I had some investigation time during my little excursion back to basics, this would probably make a good research topic.