Wednesday, July 13, 2005
Survey on How Americans Search the Web
Chris Sherman, writing for SearchEngineWatch, writes an article discussing the finding of a recent Harris Poll on the web searching habits of Americans. The statistics are interesting, and for some of us, they give reaffirmation to some things we already suspected, like the large numbers of people using the web for things like finding directions and comparison shopping. Another interesting finding is that "when people are searching for entertainment purposes, the majority (61%) are looking for show times or reviews, rather than download sources." It may seem like so much for the threats from download services to movies and music, but that is another article. The article also provides links to similar studies, so readers can make comparisons and draw their own conclusions.